In this conversation, I discuss how shows like Shark Tank influence intellectual property decisions and what entrepreneurs often overlook when building and protecting their ideas.
We dive into the realities of trademarks, trade secrets, and patents, especially in the food industry—and why protecting innovation is just as important as creating it. I also share my journey building Pluck, a superfood seasoning made from organ meats, and the challenges of branding, scaling, and navigating a complex IP landscape while staying true to the mission.
This episode highlights a key truth: success in business isn’t just about having a great idea, it’s about how well you protect, position, and evolve it.
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