Flavor Guide

Everyday Meals

Make meals more nutrient-dense Flavorful blends for everyday food
17-20% Beef Organs
Use 3-5x daily
Original
Original
Rich, savory umami. Your everyday all-purpose seasoning. Great on eggs, meat, potatoes, veggies, ramen, soups, and simple meals that need deeper flavor.
Zesty Garlic
Zesty Garlic
Tangy, garden ranch. Garlicky, bright and your go-to replacement for Italian seasoning and more. Great on chicken, fish, pasta, toast, avocado, roasted veggies, salads, dips, and potatoes
Southwest
Southwest
Smoky and bold with a lil’ kick. A warm, taco-night style seasoning that adds depth without overwhelming heat. Great on beef, chicken, eggs, rice bowls, chili, tacos, and stir-fries.
Habanero Lime
Habanero Lime
Fiery, zesty heat. Bright lime flavor with a serious spicy kick. Great for heat-lovers on tacos, wings, eggs, cottage cheese, grilled meats, seafood, and anything that needs fire.
Chimichurri
Chimichurri
Bright, tangy herb. A dry version of the classic South American green sauce. Great on steak, chicken, eggs, roasted potatoes, veggies, salads, and anything grilled.

Daily Boosts

Upgrade your daily rituals Functional blends for daily use
35-40% Beef Organs
Use 1-2x daily
CinnaBrain
CinnaBrain
Warm, sweet spice. Earthy and slightly sweet with cozy cinnamon flavor and brain nutrition built in. Great in coffee, tea, protein shakes, yogurt, oatmeal, pancakes, baking, and apples.
Lion Salt
Lion Salt
Mineral-rich salt with ancestral depth. A nourishing salt replacement for anything you would normally salt. Adds saltiness and depth without organ flavor.

Pure Nutrition

Concentrated organ nutrition Pure blends, simply measured
100% Beef Organs
Use 1x daily
Pure Brain
Pure Brain
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
Pure Organs
Pure Organs
Balanced, subtle umami. Maximum organ nutrition with nothing added. Best blended with your favorite meals, drinks, and everyday recipes.
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
4.8/5
Based on 272 reviews

Pluck Pure Brain animal-based seasoning shaker

Targeted nutrition for the brain and nervous system. Easy to add to daily meals or beverages.

Perfect for:
Mental clarity, focus, mood support, daily cognitive nourishment.

Select Size
Select FlavorSee our flavor guide

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  • Product Details

    Pluck is a chef-crafted line of superfood seasonings that delivers real organ nutrition through everyday meals. Made from grass-fed, grass-finished organs and thoughtfully sourced spices, Pluck makes nutrient-dense eating simple, delicious, and consistent.

  • Why organ meats?

    Organ meats were prized by traditional cultures because they deliver concentrated nutrition in small amounts. They naturally contain a wide spectrum of vitamins and minerals that are difficult to obtain from muscle meat alone, making them one of the most efficient whole-food sources of nourishment. Think of them like mother nature's multi-vitamin. See ingredients to see how many organs are in each Pluck product.

  • Ingredients & Allergens Pure Brain

    Pure Brain Pluck provides naturally naturally contains 10+ essential vitamins (including B1, B2, B3, B6, B12, and folate), along with essential minerals such as phosphorus, iron, zinc, and selenium found in whole brain tissue. These nutrients are delivered in their natural food matrix rather than as isolated synthetics, preserving their biological context and supporting efficient absorption and utilization at the cellular level.
    Ingredients - 100% beef brain
    All beef organs are grass-fed & grass-finished.

    Pluck is gluten-free, dairy-free, nut-free, non-GMO, no seed oils and contain no synthetic ingredients like anti-caking agents, flavor additives or shelf-stabilizers.

    Allergies - Pluck is made in a gluten-free and nut-free facility.

  • Directions - Pure

    As Pure is 100% organs, a little goes a long way. 1 teaspoon equals 2 ounces of organs. We recommend starting with 1/2 teaspoon and going as high as 1 teaspoon per day.

  • Does it taste like organs?

    No. Pluck is designed to taste savory and familiar, similar to a well-balanced seasoning blend. The organ meats are carefully sourced and blended with herbs and spices so they enhance flavor without any organ taste or texture. Below are the flavor profiles each:
    Original - Rich, savory umami
    Zesty Garlic - Tangy, garden ranch
    Southwest - Smoky, bold lil' kick
    Habanero Lime - Zesty, fiery heat
    CinnaBrain - Warm, sweet spice
    Pure Organs - Balanced, subtle umami
    Pure Brain- Earthy, slightly sweet

  • Science & Certifications

    Clinically Tested
    We are currently in process of performing clinical studies to see how quickly using Pluck shows up on blood test markers. We've had customers share that historic anemia markers and other key markers increased from using Pluck.

    Third Party Testing
    Every lot of our products undergo rigorous testing to ensure quality and purity across label claims, heavy metals, and microbial contaminants.

    Certifications
    Manufactured in NSF, GMP, and FDA registered facilities in the U.S, and thoroughly tested for heavy metals and contaminants.

  • Benefits

    Pluck helps people get more of the nutrients modern diets often lack—without changing how they cook or eat

    As a real-food dietary supplement in the form of a seasoning, Pluck delivers highly bioavailable vitamins and minerals naturally found in organ meats, alongside herbs and spices people already use every day. Instead of pills, powders, or unfamiliar foods, users simply season their meals as usual and get the added benefit of nose-to-tail nutrition.


    For customers, the biggest benefit is effortless consistency. Pluck removes the barriers that typically prevent people from eating organ meats—taste, preparation, reminders, and time—making it easy to support daily nutrient intake through food rather than supplements alone.


    Pluck also supports whole-body nourishment. Organ meats are naturally rich in nutrients involved in energy production, immune function, cognitive support, and metabolic health, and Pluck delivers these in small, practical servings that fit into normal meals.


    Because Pluck is made from grass-fed, pasture-raised organs and thoughtfully sourced ingredients, customers can trust they’re choosing a clean, food-based option aligned with regenerative agriculture and traditional nutrition principles.

View More FAQs
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
  • 5 stars: 248 (91%)
  • 4 stars: 11 (4%)
  • 3 stars: 7 (3%)
  • 2 stars: 2 (1%)
  • 1 star: 4 (1%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
T
Trijntje Ezzell (United States)
The taste is amazing

The taste is amazing. Texture is not at all bad. Just like seasoning. Literally you can out on ANYTHING, its that good.

R
Risa Golding (United States)
I’ve been a Pluck Pure fan for years

I’ve been a Pluck Pure fan for years. I add it to many foods, many dishes. I also sprinkle it on the dog food. We all benefit from organ meat consumption without the weird texture. Excellent product.

A
Abigail McKinney (United States)
Loving the Chimichuri!

Loving the Chimichuri! All are excellent.

A
Anonymous (United States)
Great value and flavors

Great value and flavors. No complaints!

J
JaNae Briggs (United States)
Best ingredients and great taste.

I love being to taste all the flavors. I know the ingredients are pure and I love that I'm getting all that nutrition into my diet with just a shake.

L
Lisa Gazzoo (United States)
Our entire family - from kids to adults - love

Our entire family - from kids to adults - love Pluck. Honestly, I didn't know what to expect before we tried it - a little hesitant. But I was blown away by how good it was and now it's a staple at the dinner time table. It adds a nice flavor but also doesn't take away from the main flavor. It's a nice complement - but the best part is that it's nutrient dense. Kids age 2 to 14 love it!

Q
Quynhtastic (United States)
One of my favorite flavors

I’ve been trying to incorporate more organ meats into my diet because of how nutrient dense it is. As you may know…it’s not easy to eat organ meats all the time. It takes quite a bit of time to prepare to get the strong odor out before cooking it. With this seasoning, I was able to throw it on some baked chicken or whatever protein I’m eating and I get my nutrients without the all the work and boring taste! It tastes so good that I’ll find anything savory to throw it on. Such a brilliant product.

B
Brian G Zeagman (Canada)
Great product!

Love it!

T
Terrence Malone (United States)
Southwest taste

Southwest taste Great!

A
Anonymous (United States)
My husband really enjoys the Pluck seasonings!

My husband really enjoys the Pluck seasonings! I got the Original canister and the sample pack. I can't try them yet as I'm in a dietary program and need to wait until I can introduce them, but I look forward to it!

K
Kelsey Daniels (United States)
Easy Option for Moms of KidsAs a mom of two

Easy Option for Moms of Kids
As a mom of two active kids I was looking for an option to add to their breakfast, lunch and dinner that they couldn't really notice. We have powdered multivitamins, why not organ meats? They've been able to eat all of their typical foods and we are introducing it. I would recommend it for moms looking to level up their kids meals - especially if they're active or athletes.

A
Anonymous (United States)
Pluck is amazing! I started using it on burgers

Pluck is amazing! I started using it on burgers and now on steaks and even boiled eggs.

S
Shari Gould

Great product

J
Joseph

top was cracked and open

S
Shane Johnson (United States)
Its

Its great!

R
Randy Kondratiuk (Canada)
Great

Great !!

K
Kathy S. (United States)
So far we love this stuff

So far we love this stuff. This makes getting organs into the body without having to actually eat the organs. Doesn't taste like organs and gives a great flavor to anything we would put salt on. Will keep this on the counter and use everyday. So glad we found this!

D
Debra J Reed (United States)
First order

First order. Taste great

A
Anonymous (United States)
Not a day goes my without me using it!

I LOVE this seasoning

S
Susan

love the original and can't wait to try all their other flavors!

P
P Huiss (United States)
Love the flavor

Love the flavor.

C
Charles Witham (United States)
Taste great and the use of organ meats are the

Taste great and the use of organ meats are the extra I look for in spice. My favorite is the shaker with garlic.

J
John Podlaski (United States)
Pluck is really fantastic

Pluck is really fantastic. I tell all my patients about Pluck as a healthy seasoning.
Only complaint is it takes way to long for delivery, this time it was 3 weeks before I got the products I ordered.

G
Giovanni

I love the incredible nutrition benefits that the pure organs give to my meals, The resealable package it comes in allows for maintaining the freshness of the organ blend once open and the size means plenty of healthy nutritious seasoning on your food for a long while.

A
Anonymous (United States)
Not too salty,

Not too salty, great flavor…. Bought it twice now

S
Shellie P. (United States)
Tastes great!

Tastes great! I like to sprinkle the cinnabrain on top of some peanut butter and dip my apples in it. Brings snacks to a whole new level.

D
Danielle Carlson (United States)
My go-to staple in my home!

My go-to staple in my home! Great flavor, great benefits. Win-win.

A
Anonymous (United States)
Very tasty really improves the flavor of

Very tasty really improves the flavor of meat

k
k.n.w. (United States)
just tried my 1st pluck product

just tried my 1st pluck product... im a carnivore so i got the lion salt with the organ blend... taste good & its a great way to add some nutrition & a little spice to ur meats... i really like it & i have a very sensitive stomach & i havent had any negative side effects... ill definitely be gettin more in the near future... thank u

A
Anonymous (United States)
Great

Great taste!

Pluck Goes Well With… Everything

Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.

James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

Not your average seasoning

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.
James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

From my family to you

Made by Chef James to support yours and your family's health in the most easy and delicious way possible.

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