Flavor Guide

Everyday Meals

Make meals more nutrient-dense Flavorful blends for everyday food
17-20% Beef Organs
Use 3-5x daily
Original
Original
Rich, savory umami. Your everyday all-purpose seasoning. Great on eggs, meat, potatoes, veggies, ramen, soups, and simple meals that need deeper flavor.
Zesty Garlic
Zesty Garlic
Tangy, garden ranch. Garlicky, bright and your go-to replacement for Italian seasoning and more. Great on chicken, fish, pasta, toast, avocado, roasted veggies, salads, dips, and potatoes
Southwest
Southwest
Smoky and bold with a lil’ kick. A warm, taco-night style seasoning that adds depth without overwhelming heat. Great on beef, chicken, eggs, rice bowls, chili, tacos, and stir-fries.
Habanero Lime
Habanero Lime
Fiery, zesty heat. Bright lime flavor with a serious spicy kick. Great for heat-lovers on tacos, wings, eggs, cottage cheese, grilled meats, seafood, and anything that needs fire.
Chimichurri
Chimichurri
Bright, tangy herb. A dry version of the classic South American green sauce. Great on steak, chicken, eggs, roasted potatoes, veggies, salads, and anything grilled.

Daily Boosts

Upgrade your daily rituals Functional blends for daily use
35-40% Beef Organs
Use 1-2x daily
CinnaBrain
CinnaBrain
Warm, sweet spice. Earthy and slightly sweet with cozy cinnamon flavor and brain nutrition built in. Great in coffee, tea, protein shakes, yogurt, oatmeal, pancakes, baking, and apples.
Lion Salt
Lion Salt
Mineral-rich salt with ancestral depth. A nourishing salt replacement for anything you would normally salt. Adds saltiness and depth without organ flavor.

Pure Nutrition

Concentrated organ nutrition Pure blends, simply measured
100% Beef Organs
Use 1x daily
Pure Organs
Pure Organs
Balanced, subtle umami. Maximum organ nutrition with nothing added. Best blended with your favorite meals, drinks, and everyday recipes.
Pure Brain
Pure Brain
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
4.9/5
Based on 256 reviews

Pluck animal-based seasoning


Targeted nutrition for the brain and nervous system. Easy to add to daily meals or beverages.

Perfect for:
Mental clarity, focus, mood support, daily cognitive nourishment.

53 servings (1/2 tsp) - 53g / 1.87oz Net Wt.

Select Size
Select Flavor See our flavor guide

Select Offer:

View More FAQs
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
  • 5 stars: 236 (92%)
  • 4 stars: 9 (4%)
  • 3 stars: 6 (2%)
  • 2 stars: 2 (1%)
  • 1 star: 3 (1%)
Some of the reviews shown are from related products the merchant grouped with this one.
A
Abigail McKinney (United States)
Shaker / Zesty Garlic
Loving the Chimichuri!

Loving the Chimichuri! All are excellent.

A
Anonymous (United States)
Southwest
Great value and flavors

Great value and flavors. No complaints!

J
JaNae Briggs (United States)
Zesty Garlic
Best ingredients and great taste.

I love being to taste all the flavors. I know the ingredients are pure and I love that I'm getting all that nutrition into my diet with just a shake.

L
Lisa Gazzoo (United States)
Shaker / Zesty Garlic
Our entire family - from kids to adults - love

Our entire family - from kids to adults - love Pluck. Honestly, I didn't know what to expect before we tried it - a little hesitant. But I was blown away by how good it was and now it's a staple at the dinner time table. It adds a nice flavor but also doesn't take away from the main flavor. It's a nice complement - but the best part is that it's nutrient dense. Kids age 2 to 14 love it!

Q
Quynhtastic (United States)
One of my favorite flavors

I’ve been trying to incorporate more organ meats into my diet because of how nutrient dense it is. As you may know…it’s not easy to eat organ meats all the time. It takes quite a bit of time to prepare to get the strong odor out before cooking it. With this seasoning, I was able to throw it on some baked chicken or whatever protein I’m eating and I get my nutrients without the all the work and boring taste! It tastes so good that I’ll find anything savory to throw it on. Such a brilliant product.

S
Susan

love the original and can't wait to try all their other flavors!

P
P Huiss (United States)
Original
Love the flavor

Love the flavor.

C
Charles Witham (United States)
Original
Taste great and the use of organ meats are the

Taste great and the use of organ meats are the extra I look for in spice. My favorite is the shaker with garlic.

J
John Podlaski (United States)
Shaker / Zesty Garlic
Pluck is really fantastic

Pluck is really fantastic. I tell all my patients about Pluck as a healthy seasoning.
Only complaint is it takes way to long for delivery, this time it was 3 weeks before I got the products I ordered.

G
Giovanni

I love the incredible nutrition benefits that the pure organs give to my meals, The resealable package it comes in allows for maintaining the freshness of the organ blend once open and the size means plenty of healthy nutritious seasoning on your food for a long while.

A
Anonymous (United States)
Shaker / Lion Salt
Not too salty,

Not too salty, great flavor…. Bought it twice now

S
Shellie P. (United States)
Shaker / CinnaBrain
Tastes great!

Tastes great! I like to sprinkle the cinnabrain on top of some peanut butter and dip my apples in it. Brings snacks to a whole new level.

D
Danielle Carlson (United States)
Shaker / Original
My go-to staple in my home!

My go-to staple in my home! Great flavor, great benefits. Win-win.

A
Anonymous (United States)
Shaker / Chimichurri
Very tasty really improves the flavor of

Very tasty really improves the flavor of meat

k
k.n.w. (United States)
Shaker / Lion Salt
just tried my 1st pluck product

just tried my 1st pluck product... im a carnivore so i got the lion salt with the organ blend... taste good & its a great way to add some nutrition & a little spice to ur meats... i really like it & i have a very sensitive stomach & i havent had any negative side effects... ill definitely be gettin more in the near future... thank u

A
Anonymous (United States)
Great

Great taste!

B
Bekah Sue (United States)
Shaker / Original
Glad I tried it! Picky eater here - but really

Glad I tried it! Picky eater here - but really wanting to improve my health. What a great way to get some food types I don't typically eat. Seasoning, I can do!

M
Matt (United States)
Shaker / Zesty Garlic
I love both of the seasonings I have bought

I love both of the seasonings I have bought original and garlic.

E
Eva Beam (United States)
Shaker / Pure Organs
very nice

very nice flavor

A
Anonymous (United States)
Zesty Garlic
Must buy!

This seasoning is amazing! Love the cinnamon also. It blends so well and no weird after taste. Was looking for a way to include organ meat and it was a great buy!

R
Ronald Duncklee (United States)
Original

I plan to reorder.

K
K (United States)
Original
New favorite seasoning!! I’ve used the Original

New favorite seasoning!! I’ve used the Original in just about every meal I’ve made this last week from spaghetti sauce to tacos to fried eggs. The cinnamon brain is also amazing!

E
Erin D (United States)
Original
Love the seasonings! They are a great addition to

Love the seasonings! They are a great addition to my carnivore diet and ancestral supplements. I’m now getting additional organs that were not part of my daily routine! Highly recommend!

L
Lindsay Daigle (United States)
Shaker / CinnaBrain
Love it!!

I love this seasoning, especially the cinnamon. It makes an excellent, nutritious addition to baked goods. I add it to every batch of waffles, pancakes, or muffins I make for my kids.

A
Alice (United States)
Shaker / Original
Yummy Solution

I know that organ meats are good for you, but have never been able to get past the taste, odor, texture, appearance, and even their names. Pluck is such a tasting solution to getting the health benefits. I use it as an ingredient in meatloaf and casseroles, but especially enjoy it on my scrambled eggs each morning.

J
JASON KNEDEL

Delicious

M
Michelle Manzo (United States)
Shaker / Pure Organs
No organ meat taste

I add this to my food and I’m thankful I do not have that organ meat taste.

J
J.

I love all the entire pluck line and am
A repeat customer.
If you're on the fence- just do it! Place that order!

M
Merry Quinson (United States)
Shaker / Pure Organs
Pure Organs *****

I add a serving (1/2 t ) to my scrambled eggs every day. Can't taste it and neither can my grandchildren. Perfect way to get the benefits of organs.

Pluck Goes Well With… Everything

Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.

James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

Not your average seasoning

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.
James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

From my family to you

Made by Chef James to support yours and your family's health in the most easy and delicious way possible.

shoping bag with discount

Shopping to the UK?

Get faster delivery and lower total cost through our UK partner.

Shop via Healf