Flavor Guide

Everyday Meals

Make meals more nutrient-dense Flavorful blends for everyday food
17-20% Beef Organs
Use 3-5x daily
Original
Original
Rich, savory umami. Your everyday all-purpose seasoning. Great on eggs, meat, potatoes, veggies, ramen, soups, and simple meals that need deeper flavor.
Zesty Garlic
Zesty Garlic
Tangy, garden ranch. Garlicky, bright and your go-to replacement for Italian seasoning and more. Great on chicken, fish, pasta, toast, avocado, roasted veggies, salads, dips, and potatoes
Southwest
Southwest
Smoky and bold with a lil’ kick. A warm, taco-night style seasoning that adds depth without overwhelming heat. Great on beef, chicken, eggs, rice bowls, chili, tacos, and stir-fries.
Habanero Lime
Habanero Lime
Fiery, zesty heat. Bright lime flavor with a serious spicy kick. Great for heat-lovers on tacos, wings, eggs, cottage cheese, grilled meats, seafood, and anything that needs fire.

Daily Boosts

Upgrade your daily rituals Functional blends for daily use
35-40% Beef Organs
Use 1-2x daily
Cinnamon
Cinnamon
Warm, sweet spice. Earthy and slightly sweet with cozy cinnamon flavor and brain nutrition built in. Great in coffee, tea, protein shakes, yogurt, oatmeal, pancakes, baking, and apples.

Pure Nutrition

Concentrated organ nutrition Pure blends, simply measured
100% Beef Organs
Use 1x daily
Pure Organs
Pure Organs
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
Pure Brain
Pure Brain
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo

Pluck animal-based seasoning

Everyday organ nutrition with rich, savory umami. Easy to use at home on any meal.

Perfect for:
Daily meals, families, home cooks who want simple, consistent nutrition.

176 servings (1/4 tsp) – 88g / 3.1oz Net Wt.

Select Size
Select Flavor See our flavor guide

Select Offer:

View More FAQs
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo

Customer Reviews

Based on 842 reviews
92%
(778)
6%
(51)
0%
(3)
0%
(4)
1%
(6)
Q
Quynhtastic (United States)
One of my favorite flavors

I’ve been trying to incorporate more organ meats into my diet because of how nutrient dense it is. As you may know…it’s not easy to eat organ meats all the time. It takes quite a bit of time to prepare to get the strong odor out before cooking it. With this seasoning, I was able to throw it on some baked chicken or whatever protein I’m eating and I get my nutrients without the all the work and boring taste! It tastes so good that I’ll find anything savory to throw it on. Such a brilliant product.

A
Ashley Snow (United States)
Un plucking’ believable

Whoa, this seasoning is unreal! I purchased the original and the zesty garlic. Zesty garlic does not disappoint! I made an entire Christmas turkey with butter and seasoning and got RAVE reviews. It was in the oven for only ten minutes and filled the house with smells straight from heaven! I sprinkle on roasted veggies, cook into my eggs. As Frank’s says, I put that sh*t on everything!! Worth every penny. Please please please hurry up and come out with the cinnamon seasoning!!

B
B Hinnant (United States)
Pure Organs
Not plucking around

Cure was the first sample I ever tried at the booth set up at the Wild Roots Festival this year at Forest Green farm. I knew I would be ordering some that day but had a table to man so had to wait till the end to speak with chef Barry again. I ended up ordering the shaker of pure and buying another shaker of original inside the farm store a few days later. I have been using it daily on meals for my family and I. Both flavors are excellent I highly recommend this blend of organ awesomeness 👍👍

H
Hayley Miller (United States)
Zesty Garlic
Top notch

The his seasoning has changed the game when it comes to consuming organ meats! I no longer need to try and sneak it into my family’s meals or remind myself to incorporate it weekly. I can simply add seasonings to what I’m already making! (And no swallowing 10 horse pills)

L
LoCo Megan (United States)
A little bada ZING!

We love the Zesty Garlic on many things, but recently added it to our guacamole and it was perfect. Just a little bit jazzes it up for a zing in your snack. Also have done this with the original. So good! Enjoy!

S
Suzy Lindgren (Joyful Solutions) (United States)
Pluck Up Awesomeness

As a nutritional chef I am always looking for ways to level up on every bite to make it as nutritionally dense and delicious as possible! This checks all the boxes for flavor and ease of use! I will be sending all my clients and colleagues your way!

V
Vanessa (United States)
Omg So Goooood

Literally the perfect amount of garlic for anything from chicken to eggs, tomatoes and pasta!! My new fav🥲

H
Hayley Miller (United States)
Absolutely brilliant

I don’t have to sneak it into meals, try them get my husband to take pills, or down 6 pills myself. Instead I get to use these DELICIOUS seasonings made with ingredients (even Redmond Real Salt) that I already love to use!

C
Cassondra Righter (United States)
Love it!!

I love adding these to my kids dishes to sneak in extra nutrition especially for my picky eater! I used them on sourdough crackers and my kids loved it.

Hi Cassondra, thank you for your feedback!

That’s such a smart and tasty way to sneak in extra nutrition. Love that your kids are enjoying it, especially your picky eater! It’s great to hear how versatile Pluck can be—sourdough crackers sound like a perfect snack to add it to. Keep up the awesome work.

If you ever have any favorite recipes or cooking tips to share, we’d love to hear them!

Thank you for your support.

M
Margaret Garcia (United States)
Baby's New Fave

These spices took mushy sweet potatoes to another level for my baby. I'm excited for all the vitamins he received too!

Hi Margaret, thank you for your feedback!

We are so glad to hear that our spices transformed your baby’s sweet potatoes into a new favorite. It’s wonderful to know they’re enjoying their meals while getting all those essential vitamins!

We appreciate the photo you provided, it’s always great to see our products in action!

If you ever have any favorite recipes or tips to share, we’d love to hear them. Your feedback means a lot to us!

Thanks again for your support!

Pluck Goes Well With… Everything

Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.

James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

Not your average seasoning

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.
James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

From my family to you

Made by Chef James to support yours and your family's health in the most easy and delicious way possible.

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