Flavor Guide

Everyday Meals

Make meals more nutrient-dense Flavorful blends for everyday food
17-20% Beef Organs
Use 3-5x daily
Original
Original
Rich, savory umami. Your everyday all-purpose seasoning. Great on eggs, meat, potatoes, veggies, ramen, soups, and simple meals that need deeper flavor.
Zesty Garlic
Zesty Garlic
Tangy, garden ranch. Garlicky, bright and your go-to replacement for Italian seasoning and more. Great on chicken, fish, pasta, toast, avocado, roasted veggies, salads, dips, and potatoes
Southwest
Southwest
Smoky and bold with a lil’ kick. A warm, taco-night style seasoning that adds depth without overwhelming heat. Great on beef, chicken, eggs, rice bowls, chili, tacos, and stir-fries.
Habanero Lime
Habanero Lime
Fiery, zesty heat. Bright lime flavor with a serious spicy kick. Great for heat-lovers on tacos, wings, eggs, cottage cheese, grilled meats, seafood, and anything that needs fire.
Chimichurri
Chimichurri
Bright, tangy herb. A dry version of the classic South American green sauce. Great on steak, chicken, eggs, roasted potatoes, veggies, salads, and anything grilled.

Daily Boosts

Upgrade your daily rituals Functional blends for daily use
35-40% Beef Organs
Use 1-2x daily
CinnaBrain
CinnaBrain
Warm, sweet spice. Earthy and slightly sweet with cozy cinnamon flavor and brain nutrition built in. Great in coffee, tea, protein shakes, yogurt, oatmeal, pancakes, baking, and apples.
Lion Salt
Lion Salt
Mineral-rich salt with ancestral depth. A nourishing salt replacement for anything you would normally salt. Adds saltiness and depth without organ flavor.

Pure Nutrition

Concentrated organ nutrition Pure blends, simply measured
100% Beef Organs
Use 1x daily
Pure Organs
Pure Organs
Balanced, subtle umami. Maximum organ nutrition with nothing added. Best blended with your favorite meals, drinks, and everyday recipes.
Pure Brain
Pure Brain
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
4.9/5
Based on 949 reviews

Pluck Original animal-based seasoning shaker

Everyday organ nutrition with rich, savory umami. Easy to use at home on any meal.

Perfect for:
Daily meals, families, home cooks who want simple, consistent nutrition.

Select Size
Select FlavorSee our flavor guide

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  • Product Details

    Pluck is a chef-crafted line of superfood seasonings that delivers real organ nutrition through everyday meals. Made from grass-fed, grass-finished organs and thoughtfully sourced spices, Pluck makes nutrient-dense eating simple, delicious, and consistent.

  • Why organ meats?

    Organ meats were prized by traditional cultures because they deliver concentrated nutrition in small amounts. They naturally contain a wide spectrum of vitamins and minerals that are difficult to obtain from muscle meat alone, making them one of the most efficient whole-food sources of nourishment. Think of them like mother nature's multi-vitamin. See ingredients to see how many organs are in each Pluck product.

  • Ingredients & Allergens - Original

    Original Pluck provides 13 essential vitamins (including vitamins A, D, E, K, and the full B-complex) and 10+ essential minerals such as iron, zinc, selenium, copper, phosphorus, potassium, sodium, and magnesium. These nutrients occur in their naturally bioavailable forms from organ meats—along with trace minerals from unrefined salt and herbs—rather than from synthetic isolates. Exact amounts vary by serving and are listed on the Supplement Facts panel.

    Ingredients - onion, beef liver, kidney, spleen, heart, pancreas, redmond real salt, smoked paprika, lemon peel, garlic, parsley, mustard seed, thyme.
    All spices and herbs are certified organic. All beef organs are grass-fed & grass-finished.

    Pluck is gluten-free, dairy-free, nut-free, non-GMO, no seed oils and contain no synthetic ingredients like anti-caking agents, flavor additives or shelf-stabilizers.

    Allergies - Pluck is made in a gluten-free and nut-free facility.

  • Directions

    Use Pluck just like salt or any seasoning. We recommend using it as a finishing salt to maximize both flavor and nutrition but you can also mix it into ground meats, stews and sauces as you would other seasonings. Sprinkle it on eggs, vegetables, meat, soups, or anything you eat. Start with about ¼ teaspoon per serving and adjust to taste. Use daily on every meal.

  • Does it taste like organs?

    No. Pluck is designed to taste savory and familiar, similar to a well-balanced seasoning blend. The organ meats are carefully sourced and blended with herbs and spices so they enhance flavor without any organ taste or texture. Below are the flavor profiles each:
    Original - Rich, savory umami
    Zesty Garlic - Tangy, garden ranch
    Southwest - Smoky, bold lil' kick
    Habanero Lime - Zesty, fiery heat
    CinnaBrain - Warm, sweet spice
    Pure Organs - Balanced, subtle umami
    Pure Brain- Earthy, slightly sweet

  • Science & Certifications

    Clinically Tested
    We are currently in process of performing clinical studies to see how quickly using Pluck shows up on blood test markers. We've had customers share that historic anemia markers and other key markers increased from using Pluck.

    Third Party Testing
    Every lot of our products undergo rigorous testing to ensure quality and purity across label claims, heavy metals, and microbial contaminants.

    Certifications
    Manufactured in NSF, GMP, and FDA registered facilities in the U.S, and thoroughly tested for heavy metals and contaminants.

  • Benefits

    Pluck helps people get more of the nutrients modern diets often lack—without changing how they cook or eat

    As a real-food dietary supplement in the form of a seasoning, Pluck delivers highly bioavailable vitamins and minerals naturally found in organ meats, alongside herbs and spices people already use every day. Instead of pills, powders, or unfamiliar foods, users simply season their meals as usual and get the added benefit of nose-to-tail nutrition.


    For customers, the biggest benefit is effortless consistency. Pluck removes the barriers that typically prevent people from eating organ meats—taste, preparation, reminders, and time—making it easy to support daily nutrient intake through food rather than supplements alone.


    Pluck also supports whole-body nourishment. Organ meats are naturally rich in nutrients involved in energy production, immune function, cognitive support, and metabolic health, and Pluck delivers these in small, practical servings that fit into normal meals.


    Because Pluck is made from grass-fed, pasture-raised organs and thoughtfully sourced ingredients, customers can trust they’re choosing a clean, food-based option aligned with regenerative agriculture and traditional nutrition principles.

View More FAQs
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
  • 5 stars: 869 (92%)
  • 4 stars: 60 (6%)
  • 3 stars: 8 (1%)
  • 2 stars: 4 (0%)
  • 1 star: 8 (1%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
A
Andrew Cunningham
A Great Concept!

I have been using the pure, original and spicy for a while now. I just received my new bags of pure and brain and I’m looking forward to using them not only with my coffee and home-cooked meals, but also out n about when I have a meal, I bring with me and sprinkle some on for added health benefits!

T
Trijntje Ezzell (United States)
The taste is amazing

The taste is amazing. Texture is not at all bad. Just like seasoning. Literally you can out on ANYTHING, its that good.

R
Risa Golding (United States)
I’ve been a Pluck Pure fan for years

I’ve been a Pluck Pure fan for years. I add it to many foods, many dishes. I also sprinkle it on the dog food. We all benefit from organ meat consumption without the weird texture. Excellent product.

A
Abigail McKinney (United States)
Loving the Chimichuri!

Loving the Chimichuri! All are excellent.

A
Anonymous (United States)
Great value and flavors

Great value and flavors. No complaints!

J
JaNae Briggs (United States)
Best ingredients and great taste.

I love being to taste all the flavors. I know the ingredients are pure and I love that I'm getting all that nutrition into my diet with just a shake.

L
Lisa Gazzoo (United States)
Our entire family - from kids to adults - love

Our entire family - from kids to adults - love Pluck. Honestly, I didn't know what to expect before we tried it - a little hesitant. But I was blown away by how good it was and now it's a staple at the dinner time table. It adds a nice flavor but also doesn't take away from the main flavor. It's a nice complement - but the best part is that it's nutrient dense. Kids age 2 to 14 love it!

D
Denise Gingerich (United States)
Great way to try them all

I like these sample packs to get to know each of the flavors. By getting the sample pack, I found out that I like the original and the zesty garlic. I really liked that I could try them all before purchasing a big bag.

Q
Quynhtastic (United States)
One of my favorite flavors

I’ve been trying to incorporate more organ meats into my diet because of how nutrient dense it is. As you may know…it’s not easy to eat organ meats all the time. It takes quite a bit of time to prepare to get the strong odor out before cooking it. With this seasoning, I was able to throw it on some baked chicken or whatever protein I’m eating and I get my nutrients without the all the work and boring taste! It tastes so good that I’ll find anything savory to throw it on. Such a brilliant product.

B
B Hinnant (United States)
Not plucking around

Cure was the first sample I ever tried at the booth set up at the Wild Roots Festival this year at Forest Green farm. I knew I would be ordering some that day but had a table to man so had to wait till the end to speak with chef Barry again. I ended up ordering the shaker of pure and buying another shaker of original inside the farm store a few days later. I have been using it daily on meals for my family and I. Both flavors are excellent I highly recommend this blend of organ awesomeness 👍👍

H
Hayley Miller (United States)
Top notch

The his seasoning has changed the game when it comes to consuming organ meats! I no longer need to try and sneak it into my family’s meals or remind myself to incorporate it weekly. I can simply add seasonings to what I’m already making! (And no swallowing 10 horse pills)

A
Amy O (United States)
Put it on most anything

I started with adding to pasta with sauce. I tried it ‘ah natural’ and it tastes like salted organs, it’s a metallic taste to me but not offensive. I have it now in A cute glass herb shaker and just put it on everything I season and the kids shake some in their smoothies. Fave application is adding 2TBLS to sourdough crackers I make and they’ve become toddlers most fave! Ha ha thanks

L
Lily S (United States)
The Zesty Garlic is an easy addition to my daily routine

I bought the Zesty Garlic and I feel good about sprinkling it on anything: garlic bread, eggs, cottage cheese (!), steak, the palm of my hand. The shaker has a nice flow that is easy to put just how much I want to sprinkle on my food. I'm ready to try the spicy one for when I want to add just a little zing, and then the pure.

L
LoCo Megan (United States)
A little bada ZING!

We love the Zesty Garlic on many things, but recently added it to our guacamole and it was perfect. Just a little bit jazzes it up for a zing in your snack. Also have done this with the original. So good! Enjoy!

V
Vanessa (United States)
Omg So Goooood

Literally the perfect amount of garlic for anything from chicken to eggs, tomatoes and pasta!! My new fav🥲

M
Margaret Garcia (United States)
Baby's New Fave

These spices took mushy sweet potatoes to another level for my baby. I'm excited for all the vitamins he received too!

Hi Margaret, thank you for your feedback!

We are so glad to hear that our spices transformed your baby’s sweet potatoes into a new favorite. It’s wonderful to know they’re enjoying their meals while getting all those essential vitamins!

We appreciate the photo you provided, it’s always great to see our products in action!

If you ever have any favorite recipes or tips to share, we’d love to hear them. Your feedback means a lot to us!

Thanks again for your support!

J
Judith Rask (United States)
I give a Pluck!

Ok this product really is incredibly delicious! My sister has been ill for quite some time and I pluck it in every possible meal I can for her! Amazing flavor! Amazing nutrients! Amazing Pluck!

Hi Judith! Thank you for your feedback!

We are thrilled to hear that Pluck has become a go-to in your meals, especially while caring for your sister.

It means a lot to us that you are finding both the flavor and the nutrients helpful. Wishing your sister the best on her journey to better health!

J
Jerrie Woodford (United States)
Taste is good, my husband isn't even aware he is

Taste is good, my husband isn't even aware he is getting an extra healthy dinner!

G
Gail S (United States)
Pluck Original

WOW! I was amazed at trying Pluck Original . I sprinkled it on my scramble eggs this morning and it tastes so delicious. I have 6 more flavors to try. But already I am impressed with the Original.

A
Amanda

Love the cinnamon

M
Michael Mullins (United States)
I love the habanero and the southwest so far

I love the habanero and the southwest so far. I don't care for the original. I think my next order will be the southwest or pure pluck.

M
Michele

Only tried the cinnamon one so far and I like it.

A
Ashley
This seasoning is awesome! Wish it lasted longer

This seasoning is awesome! I only wish it lasted longer in my house!

L
Lisa

great taste

K
Karen Bresnick (United States)
Hard to believe they can possibly contain

Hard to believe they can possibly contain something so healthy as they are very very good.

Pluck Goes Well With… Everything

Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.

James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

Not your average seasoning

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.
James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

From my family to you

Made by Chef James to support yours and your family's health in the most easy and delicious way possible.

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