Rated 4.8 from 852 reviews
Make family meals nutrient-dense in seconds

Pluck is a (delicious!) real-food nutrition blend made with grass-fed animal organs and delicious organic spices. It adds rich animal-based nutrition to everyday meals without the taste of organ meat.
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“Our entire family, from kids to adults love Pluck. I was blown away by how good it was and now it's a staple at the dinner time table. Our kids age 2 to 14 love it!”
Lisa Gazzoo
HOW PLUCK WORKS
Pluck founder and Celebrity Chef, James Barry on what makes Pluck so special.

“Our entire family, from kids to adults love Pluck. I was blown away by how good it was and now it's a staple at the dinner time table. Our kids age 2 to 14 love it!
Lisa Gazzoo
4 Flavors your family will love
From rich, savory umami to tangy, garden ranch, Pluck flavors are absolutely delicious and loved by adults and kids alike.
Pluck is made with a blend of 100% grass-fed beef organs, including liver, kidney, spleen, heart, and pancreas, along with Redmond Real Salt® and organic herbs and spices such as onion, smoked paprika, lemon peel, garlic, parsley, mustard seed, and thyme.
Specific ingredients vary by flavor and can be seen here.
Use Pluck like a seasoning or add to your recipes
Use Pluck just like salt or any seasoning. We recommend using it as a finishing salt to maximize both flavor and nutrition but you can also mix it into ground meats, stews and sauces as you would other seasonings. Sprinkle it on eggs, vegetables, meat, soups, or anything you eat. Start with about ¼ teaspoon per serving and adjust to taste. Use daily on every meal.

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Pick one flavor & taste them ALL!
Choose one of our four best-selling seasonings and get a 5-flavor sample pack included. Explore every flavor and discover your favorite.
A Chef’s Career. A Father’s Mission.
As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck to make nutrition effortless.
At the age of two, my youngest daughter was afflicted with the life-threatening Shiga toxin. I had left town for work thinking she was on the road to recovering only to return to her looking like skin and bones. It was a truly frightening time where my wife and I struggled to get nutrients into her.
Fortunately, she survived and is a vibrant, healthy child but the experience left me wanting to create a functional food product that anyone could eat and benefit from without requiring them to adopt new habits or step outside of their comfort zone.
That’s what Pluck is all about. Nutrition in a pinch. No need to adopt new habits, simply use Pluck instead of salt and pepper and turn everything into a nutrient-rich, bio-available superfood.

FAQ
What does Pluck go with?
If you can salt it, you can Pluck it. Pluck Pure can go with sweet or savory items. Try it in smoothies, hot beverages, ground meats, dressings, stews, sauces, pet food and soups.
Pluck flavors are best for savory dishes. Try them on eggs, popcorn, tacos, meats, grains, toast, stir fry, wings, pizza, fish, seafood, vegges, pasta, dips, soups, stews, dressings and broth.
Is Pluck vegan or vegetarian?
No. Pluck uses a mix of spices, herbs, and a blend of freeze-dried, powdered organ meat that comes from cows. If you're not 100% plant-based, then you'll love getting all the benefits of organ meat without needing to handle or cook animal organs.
Are the spices and herbs organic?
Yes. They are certified organic and sustainably sourced.
Why is this more expensive than regular "seasonings"?
Pluck is real food nutrition blend in seasoning form. Think of it both as a real-food supplement that also provides flavor. Organ meats freeze-dried from healthy, pastured animals is expensive which increases the cost and nutrient-density of our product.
It's far cheaper than buying encapsulated supplements and it's a whole food which means your body should recognize and easily absorb the vitamins and minerals.
Are there any fillers or additives?
No, Pluck contains no fillers, additives, or artificial ingredients, just real, nutrient-dense, high-quality ingredients. Every blend is crafted with single ingredient, organic spices and organ meats to provide both great flavor and nutritional benefits.
Is Pluck dairy-free?
Yes.
Is Pluck gluten-free?
Yes. While the facilities that our ingredients are packaged in are not certified celiac safe, we are told that no gluten products are packaged in the facilities.
What is the shelf life of Pluck once opened?
Pluck Seasonings has a shelf life of 2 years for Pure, and 1 year for Zesty Garlic, All Purpose, and Mild Spicy, starting from the manufacturing date that is indicated on the shaker/pouch. The key with Pluck is to use it so don't treat it like nutmeg. Use it multiple times daily to benefit!
What is the best way to store Pluck? Should it be refrigerated?
Keep your Pluck on the kitchen counter, table, cupboard or drawer that will ensure you are using them often. The more you use it, the more you benefit. Pluck should NOT be refrigerated, as that could draw moisture to them. Also, keep them away from direct heat or strong sunlight, such as a stove burner or windowsill.
How much organ meat is in Pluck?
The mixes are as follows:
Original 17% - organ blend, 83% seasoning blend
Zesty Garlic - 17% organ blend, 83% seasoning blend
Southwest - 17% organ blend, 83% seasoning blend
Habanero Lime - 17% organ blend, 83% seasoning blend
Cinnamon - 35% brain, 65% seasoning
Pure Organs - 100% organ blend
Pure Brain - 100% organs
If you're wondering, when you freeze-dry organs, they go from 100% to about 21% in size. When powdered, this is an extremely concentrated blend. If you've been tested and know your numbers are low, we recommend getting Pure and gradually easing up to 1 teaspoon which is equal to 2 oz of organs.
To put it in perspective, most ancestral ground meat blends only have between 5-7% organs and none of them have as many organs as Pluck.
For those just looking to boost their nutrition and optimize their daily health, the seasonings work well. Think of it like microdosing frequently for cummulative effect. We've received many testimonials of customers experiencing the health benefits and increased nutrient markers from the seasonings alone.

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