Flavor Guide

Everyday Meals

Make meals more nutrient-dense Flavorful blends for everyday food
17-20% Beef Organs
Use 3-5x daily
Original
Original
Rich, savory umami. Your everyday all-purpose seasoning. Great on eggs, meat, potatoes, veggies, ramen, soups, and simple meals that need deeper flavor.
Zesty Garlic
Zesty Garlic
Tangy, garden ranch. Garlicky, bright and your go-to replacement for Italian seasoning and more. Great on chicken, fish, pasta, toast, avocado, roasted veggies, salads, dips, and potatoes
Southwest
Southwest
Smoky and bold with a lil’ kick. A warm, taco-night style seasoning that adds depth without overwhelming heat. Great on beef, chicken, eggs, rice bowls, chili, tacos, and stir-fries.
Habanero Lime
Habanero Lime
Fiery, zesty heat. Bright lime flavor with a serious spicy kick. Great for heat-lovers on tacos, wings, eggs, cottage cheese, grilled meats, seafood, and anything that needs fire.
Chimichurri
Chimichurri
Bright, tangy herb. A dry version of the classic South American green sauce. Great on steak, chicken, eggs, roasted potatoes, veggies, salads, and anything grilled.

Daily Boosts

Upgrade your daily rituals Functional blends for daily use
35-40% Beef Organs
Use 1-2x daily
Cinnamon
Cinnamon
Warm, sweet spice. Earthy and slightly sweet with cozy cinnamon flavor and brain nutrition built in. Great in coffee, tea, protein shakes, yogurt, oatmeal, pancakes, baking, and apples.
Lion Salt
Lion Salt
Mineral-rich salt with ancestral depth. A nourishing salt replacement for anything you would normally salt. Adds saltiness and depth without organ flavor.

Pure Nutrition

Concentrated organ nutrition Pure blends, simply measured
100% Beef Organs
Use 1x daily
Pure Organs
Pure Organs
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
Pure Brain
Pure Brain
Mild, earthy, slightly sweet. A focused brain-based nutrition booster with a neutral profile that blends best into smoothies, coffee, yogurt, baking, or any recipe.
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
4.9/5
Based on 880 reviews

Pluck animal-based seasoning

Family-size format for frequent cooking and meal prep. Built to last and season every meal.

Perfect for:
Families, batch cooking, frequent Pluck users, value-driven buyers.

454 servings (1/4 tsp)– 227g / 8oz Net Wt.

Select Size
Select Flavor See our flavor guide

Select Offer:

Pluck founder and Professional Chef, James Barry on how to use Pluck and what makes it so important.

View More FAQs
  • Gluten Free Gluten Free
  • Sugar Free Sugar Free
  • Fillers Free Fillers Free
  • 100% Grass Fed 100% Grass Fed
  • Kid Friendly Kid Friendly
  • Third-Party Tested Third-Party Tested
  • Keto Keto
  • paleo paleo
  • 5 stars: 810 (92%)
  • 4 stars: 53 (6%)
  • 3 stars: 5 (1%)
  • 2 stars: 5 (1%)
  • 1 star: 7 (1%)
Some of the reviews shown are from related products the merchant grouped with this one.
L
Lisa Gazzoo (United States)
Shaker / Zesty Garlic
Our entire family - from kids to adults - love

Our entire family - from kids to adults - love Pluck. Honestly, I didn't know what to expect before we tried it - a little hesitant. But I was blown away by how good it was and now it's a staple at the dinner time table. It adds a nice flavor but also doesn't take away from the main flavor. It's a nice complement - but the best part is that it's nutrient dense. Kids age 2 to 14 love it!

Q
Quynhtastic (United States)
One of my favorite flavors

I’ve been trying to incorporate more organ meats into my diet because of how nutrient dense it is. As you may know…it’s not easy to eat organ meats all the time. It takes quite a bit of time to prepare to get the strong odor out before cooking it. With this seasoning, I was able to throw it on some baked chicken or whatever protein I’m eating and I get my nutrients without the all the work and boring taste! It tastes so good that I’ll find anything savory to throw it on. Such a brilliant product.

A
Ashley Snow (United States)
Un plucking’ believable

Whoa, this seasoning is unreal! I purchased the original and the zesty garlic. Zesty garlic does not disappoint! I made an entire Christmas turkey with butter and seasoning and got RAVE reviews. It was in the oven for only ten minutes and filled the house with smells straight from heaven! I sprinkle on roasted veggies, cook into my eggs. As Frank’s says, I put that sh*t on everything!! Worth every penny. Please please please hurry up and come out with the cinnamon seasoning!!

B
B Hinnant (United States)
Pure Organs
Not plucking around

Cure was the first sample I ever tried at the booth set up at the Wild Roots Festival this year at Forest Green farm. I knew I would be ordering some that day but had a table to man so had to wait till the end to speak with chef Barry again. I ended up ordering the shaker of pure and buying another shaker of original inside the farm store a few days later. I have been using it daily on meals for my family and I. Both flavors are excellent I highly recommend this blend of organ awesomeness 👍👍

H
Hayley Miller (United States)
Zesty Garlic
Top notch

The his seasoning has changed the game when it comes to consuming organ meats! I no longer need to try and sneak it into my family’s meals or remind myself to incorporate it weekly. I can simply add seasonings to what I’m already making! (And no swallowing 10 horse pills)

L
LoCo Megan (United States)
A little bada ZING!

We love the Zesty Garlic on many things, but recently added it to our guacamole and it was perfect. Just a little bit jazzes it up for a zing in your snack. Also have done this with the original. So good! Enjoy!

S
Suzy Lindgren (Joyful Solutions) (United States)
Pluck Up Awesomeness

As a nutritional chef I am always looking for ways to level up on every bite to make it as nutritionally dense and delicious as possible! This checks all the boxes for flavor and ease of use! I will be sending all my clients and colleagues your way!

V
Vanessa (United States)
Omg So Goooood

Literally the perfect amount of garlic for anything from chicken to eggs, tomatoes and pasta!! My new fav🥲

H
Hayley Miller (United States)
Absolutely brilliant

I don’t have to sneak it into meals, try them get my husband to take pills, or down 6 pills myself. Instead I get to use these DELICIOUS seasonings made with ingredients (even Redmond Real Salt) that I already love to use!

C
Cassondra Righter (United States)
Love it!!

I love adding these to my kids dishes to sneak in extra nutrition especially for my picky eater! I used them on sourdough crackers and my kids loved it.

Hi Cassondra, thank you for your feedback!

That’s such a smart and tasty way to sneak in extra nutrition. Love that your kids are enjoying it, especially your picky eater! It’s great to hear how versatile Pluck can be—sourdough crackers sound like a perfect snack to add it to. Keep up the awesome work.

If you ever have any favorite recipes or cooking tips to share, we’d love to hear them!

Thank you for your support.

M
Margaret Garcia (United States)
Baby's New Fave

These spices took mushy sweet potatoes to another level for my baby. I'm excited for all the vitamins he received too!

Hi Margaret, thank you for your feedback!

We are so glad to hear that our spices transformed your baby’s sweet potatoes into a new favorite. It’s wonderful to know they’re enjoying their meals while getting all those essential vitamins!

We appreciate the photo you provided, it’s always great to see our products in action!

If you ever have any favorite recipes or tips to share, we’d love to hear them. Your feedback means a lot to us!

Thanks again for your support!

J
Judith Rask (United States)
I give a Pluck!

Ok this product really is incredibly delicious! My sister has been ill for quite some time and I pluck it in every possible meal I can for her! Amazing flavor! Amazing nutrients! Amazing Pluck!

Hi Judith! Thank you for your feedback!

We are thrilled to hear that Pluck has become a go-to in your meals, especially while caring for your sister.

It means a lot to us that you are finding both the flavor and the nutrients helpful. Wishing your sister the best on her journey to better health!

M
Mary-Claire Fredette (United States)
All 3 flavors are top notch

I have used all 3 flavors in meat dishes, and the garlic with chicken. I love that I'm adding nutritional value to my food with just a little sprinkle.

Hi Mary, thank you for your positive review of our Flavor Bundle! We're happy to hear that all 3 flavors have been top notch for your meat dishes. It's great that you've also been able to add nutritional value to your food with just a little sprinkle. Keep enjoying our flavorful products! <3

P
Pam (United States)
Shaker / Original
My kids and husband loved it!

My kids didn’t even notice the seasoning. In fact they wanted more chicken! Great way to get more nutrients and flavor in your protein!

N
Natalie S
Chimichurri
Nice punch of flavor!

I recently purchased and have been using the new chimichurri flavor, and it does not disappoint. I've suggested this be added as a flavor in the past and was over the moon when I saw it was recently launched as an option. I quickly purchased a shaker bottle and have been using it daily since receiving it. A little goes a long way, and it's wonderful with pretty much anything—proteins, veggies, salads, and sandwiches or wraps—and delivers on its promise to bring a bright, tangy herb flavor.

T
Tara Bartlett (United States)
Lion Salt
I love this salt, it’s a great option for my

I love this salt, it’s a great option for my hubby to get salt and some organ nutrition

G
Giovanni

This product is incredible, the price is a little higher compared to the others but I understand its because it is Pure Organs with no other seasonings or salt, I love that its the same rich flavor I remember from the first time customer bundle. Great product overall will continue ti purchase it and others from Pluck. Keep up the good work.

L
L Bell (United States)
Original
My cooking has changed in the form of how I

My cooking has changed in the form of how I season everything. My husband has commented on the way my food tastes. Little did he know what my secret is. PLUCK! My daughter and grandson were helping me with dinner when I introduced them to PLUCK. It was love at first bite.

S
Sarah S. (United States)
Original
I was so happy my purchase of the pluck

I was so happy with my purchase of the pluck seasoning! My only regret was not buying more bottles. I add it to all my cooked meals, salad dressings and love that I can feel confident it is adding nourishment to every bite!
My kids love the flavoring and have no idea what’s in it :) so there is no complaining just deep nourishment!
Thank you for the quality and care put into these products!

A
Altowoman (United States)
Southwest
And we have a winner!

I'm really glad I started with the Southwest flavor. It is absolutely delicious on everything! I especially like it on my chicken thighs.

P
Prudence Ohlsen (United States)
Shaker / Original
Pluck is amazing

Pluck is amazing. I am surprised at how good it taste. I use it 2-4 times a day.

A
Anonymous (United States)
Shaker / Zesty Garlic
Love the Pluck seasoning

Love the Pluck seasoning.

J
Jodi Ziajka (United States)
Shaker / Southwest
Used to be spicy mild!

Took me awhile to figure out Southwest used to be spicy mild! I particularly like it on turkey sandwiches and on roasted vegetables!

R
R.S.

I use CinnaBrain in my coffee almost
every cup. I love the way it smells. It makes a home brewed coffee go up a notch!

C
Caroline Oncken (United States)
The habanero lime is definitely habanero spicy!

The habanero lime is definitely habanero spicy! I like a tad bit more lime but it's still pretty good.

Pluck Goes Well With… Everything

Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.

James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

Not your average seasoning

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.

100% Grass-Fed Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.
James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

From my family to you

Made by Chef James to support yours and your family's health in the most easy and delicious way possible.

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