★★★★★
4.84 | Excellent | 472 + reviews
Bring God’s Favorite Food Back To Your Table
Sprinkle Pluck over every meal to enjoy the delicious benefits of organ meats in just 5 seconds.
Grass-Fed Organs
Regenerative Farms
No Additives
Nothing Artificial. Ever.
Return To Real Food
Easy to use. Family-friendly. Just sprinkle as you cook.
The “Big Food” Industry stripped us of our nutrients. Pluck makes it easy to bring that back
For generations, people valued real food and used the whole animal. But modern eating pushed many of those traditions aside in favor of processed shortcuts and synthetic substitutes. Pluck helps bring that nourishment back in a way that feels simple, familiar, and delicious.
No complicated routines. No swallowing capsules. No handling organs. Just real food nourishment, made practical for modern life.
Back to the Family Table: Pluck fits naturally into the meals your family already loves — eggs, soups, roasts, and more. No new habits required.
Ancestral Wisdom, Modern Simplicity: Our great-grandparents knew the value of the whole animal. Pluck honors that tradition while making it easy for today's families.
Just Sprinkle and Serve: No soaking, no chopping, no prep. Open the jar, sprinkle on your food, and enjoy deep nourishment with every bite.
100%
Grass-Fed
Beef
Organs
Eat the way God intended, with just a sprinkle every day
Pluck is made with grass-fed, grass-finished organs from cows raised on regenerative farms, plus high-quality ingredients chosen for both flavor and function. It's nourishment you can feel good about serving — good for your body, good for your family, and mindful of the environment too.
Regenerative Farms
Whole Food Ingredients
Family-Friendly
Traditional nutrition our ancestors valued
Organ meats have long been prized as some of the most nourishing foods on earth. They naturally contain important nutrients like vitamin A, B12, iron, copper, zinc, folate, and CoQ10 in forms the body can actually use. Pluck brings those traditional benefits into everyday meals with a seasoning blend that's easy to reach for again and again.
Nutrient-Dense
Organ meats are nature's most concentrated source of essential vitamins and minerals.
Bioavailable
Nutrients in Pluck come from whole-food sources the body knows how to absorb and use.
Whole-Food Based
No synthetic vitamins, no fillers, just real ingredients with real nutritional value.
Easy to Use Daily
As easy as salt and pepper, sprinkle on anything, anytime, in seconds.
Bring nose-to-tail eating back to the table
Using the whole animal reflects respect, stewardship, and a more thoughtful way of eating. Pluck makes nose-to-tail nourishment approachable by blending organ meats with real seasonings you can sprinkle onto everyday food in seconds.
✓
Honors traditional food wisdom
✓
Helps reduce waste and honor the whole animal
Brings more value and nourishment from every animal
Makes nutrient-rich eating easier for modern families
The philosophy behind Pluck, bringing traditional, whole-animal nourishment back to the modern kitchen table.
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Built for families who believe in real food
Original
Rich, savory daily-driver
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Everyday organ nutrition with rich, savory umami. Easy to use at home on any meal.
Perfect for:
Daily meals, families, home cooks who want simple, consistent nutrition.
Ingredients - onion, beef liver, kidney, spleen, heart, pancreas, redmond real salt, smoked paprika, lemon peel, garlic, parsley, mustard seed, thyme.
All spices and herbs are certified organic. All beef organs are grass-fed & grass-finished.
Cinnamon
Perfect for coffee, breakfast, and baking.
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Warm cinnamon spice with added brain nutrition. Perfect for coffee, breakfast, and baking.
Perfect for:
Coffee and lattes, baked goods, breakfast foods, gentle daily brain support.
Ingredients - cinnamon, beef brain, nutmeg
All spices are certified organic. All beef organs are grass-fed & grass-finished.
Zesty Garlic
Bolder savory flavor
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Tangy garlic flavor with real organ nutrition. Perfect for everyday home cooking.
Perfect for:
Daily meals, families, home cooks who want simple, consistent nutrition.
Ingredients - onion, beef liver, kidney, spleen, heart, pancreas, garlic, lemon peel, redmond real salt, carrot, parsley, oregano, marjoram, basil, thyme.
All spices and herbs are certified organic. All beef organs are grass-fed & grass-finished.
Southwest
Smoky, bold kick
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Smoky, savory spice with everyday organ nutrition. Great for bold, satisfying meals.
Perfect for:
Everyday meals, taco nights, grilled meats, family cooking.
Ingredients - onion, beef liver, kidney, spleen, heart, pancreas, redmond real salt, smoked paprika, lemon peel, garlic, parsley, cayenne pepper, mustard seed, thyme. All spices and herbs are certified organic. All beef organs are grass-fed & grass-finished.
Habanero Lime
Zesty, fiery heat
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Our spiciest blend with fiery heat and real organ nutrition. Not for the faint of heart.
Perfect for:
Heat lovers, bold flavors, tacos, wings and grilled proteins.
Ingredients - onion, beef liver, kidney, spleen, heart, pancreas, redmond real salt, smoked paprika, lemon peel, garlic, lime powder, habanero pepper, parsley, cayenne pepper, mustard seed, thyme.
All spices and herbs are certified organic and single ingredients sourced. All beef organs are grass-fed & grass-finished.
Pure Organs
Subtle, concentrated organs
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Maximum organ nutrition with nothing added. One teaspoon equals two ounces of organs.
Perfect for:
Sweet or savory items, anemia and as an everyday multi.
Ingredients - 100% beef liver, kidney, spleen, heart, pancreas. All beef organs are grass-fed & grass-finished.
1 tsp = 2 oz organ meat
100% organ meat — no added seasonings
No prep, no taste barrier — just sprinkle and go
Pure Brain
Targeted for the nervous system
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Targeted nutrition for the brain and nervous system. Easy to add to daily meals or beverages.
Perfect for:
Mental clarity, focus, mood support, daily cognitive nourishment.
Ingredients - 100% beef brain
All beef organs are grass-fed & grass-finished. Pluck is gluten-free, dairy-free, nut-free, non-GMO, no seed oils and contain no synthetic ingredients like anti-caking agents, flavor additives or shelf-stabilizers.
1 tsp = 2 oz organ meat
100% organ meat — no added seasonings
No prep, no taste barrier — just sprinkle and go
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Choose the bundle that fits
your kitchen
Starter
The Farm Kitchen Starter
All 3 fan-favorite seasoning blends to go with any meal.
Includes
1x - Original
1x - Zesty Garlic
1x - Southwest
$79
$89.85
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⭐ Most Popular
Nose-to-Tail Kitchen Bundle
Includes all savory seasoning blends plus our most popular organ concentrated superfood powder.
Includes
1x - Original
1x - Zesty Garlic
1x - Southwest
1x - Habanero Lime
1x - Pure Organs
$127
$159.75
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⭐ Best Value
The Full Pluck Pantry
The full suite of Pluck seasoning blends for every meal, baked good, coffee drink, and superfood smoothie.
Includes
1x - Original
1x - Zesty Garlic
1x - Southwest
1x - Habanero Lime
1x - Pure Organs
1x - Cinnamon
1x - Pure Brain
$189
$255.65
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92% of Americans are nutrient deficient. Pluck solves that for your family in a pinch
Organ meats are often called nature's multivitamin for a reason. Pluck combines a variety of organs to deliver deep nourishment in a simple seasoning format.
Liver
Rich in vitamin A, iron, and B vitamins like B12.
Heart
A source of CoQ10, iron, and selenium that supports cellular energy production.
Kidney
Packed with B vitamins, selenium, and zinc.
Spleen
Contains enzymes and nutrients that support digestive health.
Pancreas
Contains enzymes and nutrients that support digestive health.
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Use it in the meals you already make
Pluck fits naturally into everyday cooking, making it easy to bring more nourishment to the table without changing your routine.
1
Sprinkle on scrambled eggs or omelets
2
Mix into soups, stews, or bone broth
3
Season roasted meats and vegetables
4
Add to baked potatoes or rice bowls
5
Use as a finishing seasoning for extra depth and umami flavor
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It's That Simple
Open the jar. Sprinkle on your food. That's it. Pluck works with any meal, any cuisine, any cooking style.
REAL RESULTS
People Love Pluck
See why health optimizers are turning everyday meals into a simpler, food-first organ nutrition protocol.
Customer Reviews
Our entire family - from kids to adults - love Pluck. Honestly, I didn't know what to expect before we tried it - a little hesitant. But I was blown away by how good it was and now it's a staple at the dinner time table. It adds a nice flavor but also doesn't take away from the main flavor. It's a nice complement - but the best part is that it's nutrient dense. Kids age 2 to 14 love it!
I’ve been trying to incorporate more organ meats into my diet because of how nutrient dense it is. As you may know…it’s not easy to eat organ meats all the time. It takes quite a bit of time to prepare to get the strong odor out before cooking it. With this seasoning, I was able to throw it on some baked chicken or whatever protein I’m eating and I get my nutrients without the all the work and boring taste! It tastes so good that I’ll find anything savory to throw it on. Such a brilliant product.
Whoa, this seasoning is unreal! I purchased the original and the zesty garlic. Zesty garlic does not disappoint! I made an entire Christmas turkey with butter and seasoning and got RAVE reviews. It was in the oven for only ten minutes and filled the house with smells straight from heaven! I sprinkle on roasted veggies, cook into my eggs. As Frank’s says, I put that sh*t on everything!! Worth every penny. Please please please hurry up and come out with the cinnamon seasoning!!
Cure was the first sample I ever tried at the booth set up at the Wild Roots Festival this year at Forest Green farm. I knew I would be ordering some that day but had a table to man so had to wait till the end to speak with chef Barry again. I ended up ordering the shaker of pure and buying another shaker of original inside the farm store a few days later. I have been using it daily on meals for my family and I. Both flavors are excellent I highly recommend this blend of organ awesomeness 👍👍
The his seasoning has changed the game when it comes to consuming organ meats! I no longer need to try and sneak it into my family’s meals or remind myself to incorporate it weekly. I can simply add seasonings to what I’m already making! (And no swallowing 10 horse pills)
We love the Zesty Garlic on many things, but recently added it to our guacamole and it was perfect. Just a little bit jazzes it up for a zing in your snack. Also have done this with the original. So good! Enjoy!
As a nutritional chef I am always looking for ways to level up on every bite to make it as nutritionally dense and delicious as possible! This checks all the boxes for flavor and ease of use! I will be sending all my clients and colleagues your way!
Literally the perfect amount of garlic for anything from chicken to eggs, tomatoes and pasta!! My new fav🥲
I don’t have to sneak it into meals, try them get my husband to take pills, or down 6 pills myself. Instead I get to use these DELICIOUS seasonings made with ingredients (even Redmond Real Salt) that I already love to use!
I love adding these to my kids dishes to sneak in extra nutrition especially for my picky eater! I used them on sourdough crackers and my kids loved it.
Hi Cassondra, thank you for your feedback!
That’s such a smart and tasty way to sneak in extra nutrition. Love that your kids are enjoying it, especially your picky eater! It’s great to hear how versatile Pluck can be—sourdough crackers sound like a perfect snack to add it to. Keep up the awesome work.
If you ever have any favorite recipes or cooking tips to share, we’d love to hear them!
Thank you for your support.
From Chef James Barry
Created to make real nourishment easier for families
I wanted to create something people could benefit from
without adopting a whole new lifestyle or stepping
outside their comfort zone.
Chef James Barry created Pluck after his youngest daughter's life-threatening illness led his family to search for easier ways to get her the nutrients she needed.
Known for making healthy food delicious, Chef James built Pluck to be practical, flavorful, and approachable enough for even picky eaters.
That's exactly what Pluck was built to do: nutrition in a pinch.
Return To Real Food
Why families and real-food eaters keep coming back
Easy way to add more nourishment to everyday meals without any extra prep
Great fit for health-conscious homes that value real ingredients and clean sourcing
Delicious enough for picky eaters — kids and adults love the savory depth it adds
Combines traditional food wisdom with the convenience modern families actually need
With our Pure Organs & Pure Brain — get real organ nutrition made easy: 100% organs, no added seasonings, and just 1 tsp delivers the equivalent of 2 oz
Heritage Wisdom
"Waste nothing. Nourish everything. That's the real- food way."
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Common questions about Pluck
What does Pluck taste like?
Pluck is designed to taste savory and familiar, similar to a well-balanced seasoning blend. The organ meats are carefully sourced and blended with herbs and spices so they enhance flavor without any organ taste or texture. Below are the flavor profiles each:
Original - Rich, savory umami
Zesty Garlic - Tangy, garden ranch
Southwest - Smoky, bold lil' kick
Habanero Lime - Zesty, fiery heat
Cinnamon - Warm, sweet spice
Pure Organs - Balanced, subtle umami
Pure Brain- Earthy, slightly sweet
Is Pluck good for families?
Yes. Pluck was designed to make nourishing food more approachable for real families, including picky eaters. It's an easy way to add nutrient density to meals people already love.
Is Pluck made with clean ingredients?
Yes. Pluck is made with whole-food ingredients and is free from antibiotics, added hormones, gluten, sugar, additives, and anything artificial.
Do kids eat/like Pluck?
Absolutely. It's a great way to add nutrients to your kids' diet without them knowing it. You don't have to deal with picky eaters with Pluck. Plus, every kid we know that has tried Pluck loves it. It's up to you if you want to tell them what is in it. If you do tell them, we recommend not doing it until they've tried it.
Where do you source your organ meats?
We source our organ meats from New Zealand pasture-raised cows that are grass-fed, grass-finished and humanely treated. No GMO feed or hormones are used. The high quality of these freeze-dried, powdered organs are the same as you will find in organ meat supplements sourced from New Zealand.
Are the cows you source from ever vaccinated or given medications such as antibiotics? Are they exposed in MRNA?
We source our cattle from New Zealand, where vaccines are not used on cattle designated for human consumption, this practice is prohibited. While some cattle may receive vaccines for fatal illnesses like black leg, it is rare, and this is the only vaccine they would typically receive.
Additionally, antibiotics are not commonly used in the production of grass-fed cattle in New Zealand. In rare cases, antibiotics may be administered for therapeutic reasons under a vet's guidance, but they are not used to bulk up the cattle as seen in Confined Animal Feeding Operations (CAFOs).
For products like Pluck Pure, we can assure you it meets high human-grade standards for safety and quality. If you're interested in using it as a topper for your pet's food, it's a great option, though we recommend sourcing other human-grade ingredients for your pet's main diet.
In New Zealand, there is also a withholding period for any cattle treated with medicines to ensure any residues are cleared before slaughter, ensuring the products are safe for human consumption.
Are there any fillers or additives?
No, Pluck seasonings contain no fillers, additives, or artificial ingredients, just real, nutrient-dense, high-quality ingredients. Every blend is crafted with single ingredient, organic spices and organ meats to provide both great flavor and nutritional benefits.
Is the bovine organ blend certified organic?
No but the animals are 100% grass-fed and pastured. The cows are humanely raised eating a grass-fed, grass-finished diet from a New Zealand pasture.
Pastured animals can't be certified organic unless the feed they are being given is certified organic. Wild, pasture grasses are better than certified…they are nature's purest form as long as the earth is properly cared for, which New Zealand does exceptionally well.
Choose a simpler way to serve real food nourishment
Real Food Ingredients
Family-Friendly
Easy to Use
Raised the Right Way
If you care about better ingredients, thoughtful sourcing, and more nourishing meals, Pluck makes it easy to bring those values into everyday cooking.
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