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Organ meat from grass-fed cows + organic herbs and spices
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
At the age of two, my youngest daughter was afflicted with the life-threatening Shiga toxin. I had left town for work thinking she was on the road to recovering only to return to her looking like skin and bones. It was a truly frightening time where my wife and I struggled to get nutrients into her.
Fortunately, she survived and is a vibrant, healthy child but the experience left me wanting to create a functional food product that anyone could eat and benefit from without requiring them to adopt new habits or step outside of their comfort zone.
That’s what Pluck is all about. Nutrition in a pinch. No need to adopt new habits, simply use Pluck instead of salt and pepper and turn everything into a nutrient-rich, bio-available superfood.
Read more.
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
READ MORE
Pluck Goes Well With… Everything
Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.
Not your average seasoning
Pluck founder on cooking for Tom Cruise and everything organ meats!
100% Grass-Fed Grass-Finished Organs
- Our organs are sourced from small, regenerative New Zealand farms.
- Cattle roam freely, grazing on non-GMO grass as nature intended.
- No feedlots or fertilizers, ever.
From my family to you
Made by Chef James to support yours and your family's health in the most easy and delicious way possible.
Have a question?
Frequently Asked Questions
What does this seasoning taste like?
Pluck tastes like an all-purpose seasoning with a slightly smoky flavor. The organ meat adds a unique, umami flavor. It's delicious and your taste buds will be awakened by the natural umami.
Do kids eat/like Pluck?
Absolutely. It's a great way to add nutrients to your kids' diet without them knowing it. You don't have to deal with picky eaters with Pluck. Plus, every kid we know that has tried Pluck loves it.
Where do you source your organ meats?
We source our organ meats from New Zealand pasture-raised cows that are grass-fed, grass-finished and humanely treated. No GMO feed or hormones are used. The high quality of these freeze-dried, powdered organs are the same as you will find in organ meat supplements sourced from New Zealand.
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