Our special blend of organic spices, herbs, and nutrient-rich organs enhances the flavor of any dish – so good that even kids love it


Organ meats are one of the most nutrientdense foods on the planet. Pluck includes five grass-fed, grass-finished organs – liver, kidney, heart, spleen and pancreas.


Simply add as you cook or sprinkle on your finished dish to turn any food into a superfood. You can even add it to your takeout! (Shhh…we won’t tell)

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Pluck Promise

  • No antibiotics
  • No added hormones
  • No gluten
  • No sugar
  • No additives

Nothing artificial. Ever.


Comparison for 50 g of the products
Vitamin D .16 mcg
Iron 4.7 mg <.5 mg
Vitamin A 583 mcg
Vitamin K 28.75 mcg
Riboflavin .52 mg
Vitamin B6 .60 mg
Phosphorus 174 mg
Zinc 1.46 mg
Calcium 107 mg <16 mg
Potassium 559 mg <5 mg
Vitamin C 26 mg
Thiamin .18 mg
Vitamin B12 7.49 mcg
Magnesium 42 mg
Copper 1.18 mg
Sodium 4,155 mg >12,000 mg
Fiber 6.17 g 1.5 g
Protein 7.92 g <1 g
Sugar (Added)
>1 g

Over 92% of Americans are deficient in at least one or more vitamins and minerals.

What is Pluck?

Real Salt®

All natural, unrefined, sea salt
harvested from an ancient
ocean located in Redmond,

100% Grass-Fed
Beef Organ Meats

A proprietary blend of five
freeze-dried, powdered cow
organs: liver, kidney, spleen,
heart and pancreas.

Organic Spices
& Herbs

Organic, non-irradiated and
free from soy, dairy, grains,
gluten and flow agents

Pluck has a delicious, natural umami flavor.

Umami is best described as savory. It’s the easiest way to make food taste better and to support turning a picky eater into an adventurous eater (all without them even knowing!).

       Nourished Soil.
Nourished You.

We source our organs from small, regenerative farms in New Zealand. Cattle roam free from grassland to grassland, grazing on non-GMO grass as nature intended. This means, no feedlots or fertilizers.
Rich, healthy soil supporting nutrient-rich grass, which gets transferred into the cattle and then into you. A perfect, full circle of cattle and humans working with nature to support human health and the health of our planet.


Pluck was created by Chef James Barry to support his and his family’s health. As a parent, we only want what’s best for our kids. Picky eating can get in the way of getting the most nutrient-dense foods into your kids. Not anymore. Kids love Pluck and ask for it in their meals. Feel better about everything you serve your family just by adding Pluck to your meal.

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